Consulting Services

Are Your Marketing Efforts Stalled by Operational Inefficiencies and Underused Technology?

At Skilled Local Marketing (SLM), we do more than manage campaigns—we help you build smarter, more efficient marketing systems that drive long-term growth. Many agencies focus only on execution. We go deeper, providing strategic consulting that bridges the gap between your marketing and operations.

Our consulting services are designed to streamline your process, maximize ROI, and ensure your business can capture, manage, document, and close more leads with confidence.

Running paid ads, SEO, and social media campaigns is only part of the equation. If your tech stack isn’t connected, your funnel isn’t optimized, or your team can’t track and respond to leads effectively—you’re leaving money on the table.

More importantly, most of our clients operate in highly competitive markets with significant ad spend on the line. The reality is this: no matter how strong your marketing strategy is, it won’t deliver ROI if your operations can’t effectively capture, respond to, document, and convert leads into paying customers.

We also understand the strain this can place on your team. Too often, in-house marketing staff end up trying to fix operational issues—something outside their role—or managers waste valuable time manually documenting processes just to give marketing the data it needs. Our consulting services solve these challenges, ensuring your marketing systems and business operations work together seamlessly.

Our consulting services focus on building the systems behind your marketing so that every lead counts.

We help you select, implement, and optimize the right tools to support your marketing and operations. Our expertice lies in making sure our clients have the ability to capture, respond, document, convert, and accurately report on their marketing efforts. Over time quality marketing data gives our clients a competitive advantage as a result of their ability to make better desicions with their marketing spend.

• CRM setup and management  (AccuLynx, ServiceTitan, Jobber, etc.)
• Call tracking and lead attribution systems
• Marketing automation workflows
• Platform integrations (Google Ads, Analytics, Zapier, GSuite, and more)
• Ensuring you own and control your data

A strong funnel ensures prospects don’t fall through the cracks—and that’s where we come in. At Skilled Local Marketing, we design and optimize every stage of your lead journey to improve capture, response, and conversion.

Unfortunately, the market is flooded with fly-by-night companies selling “automated funnel optimization” and white-labeled platforms (often built on HighLevel) as an easy solution. While these tools can have some value, they’re often sold as an “easy button” that promises results without addressing the real issues.

The truth is:

• Good operations + smart automation = improved efficiency.
• Poor operations + automation = bigger problems.

For businesses with solid processes in place, basic AI-driven automations can streamline workflows and save time. But for companies lacking those foundations, adding another layer of automation only creates more confusion, more inefficiency, and wasted spend.

Our approach is different—we focus on building reliable, sustainable funnels aligned with your operations, so technology supports your team instead of becoming another headache.

Our approach is different—we focus on building reliable, sustainable funnels aligned with your operations, so technology supports your team instead of becoming another headache.

• Make better business decisions with clear, accurate data. We set up custom reporting to show you what’s working and what’s not.
• Custom dashboards (Looker Studio, Sheets, and more)
• Google Analytics, Tag Manager, Google Ad, CallRail, and Search Console
• Campaign attribution and ROI analysis
• Performance audits and optimization strategies

Your marketing doesn’t exist in a vacuum—it connects directly to your operations. We help you align systems and workflows to support growth.

• Workflow and process consulting
• Tech stack recommendations
• Integration of marketing + sales operations
• Consulting on scalability and long-term growth

• 20 years experience in skilled trades and local service businesses
• Consulting that connects marketing, operations, and ROI
• Expertise with industry CRMs like AccuLynx & ServiceTitan
• Transparent, actionable reporting—not just vanity metrics
• Hands-on guidance tailored to your goals