Google Ads, PPC, and Paid Ad Services
High-Intent Paid Traffic That Turns into Real Leads
Google Ads & PPC Management Services
Skilled Local Marketing, designs, manages, and optimizes Google Ads and PPC campaigns specifically for skilled trades companies, professional service providers, and local businesses of all types. We don’t just get you clicks, we deliver qualified leads and build systems that drive ROI.
Whether you’re running paid ads for the first time or looking to improve existing campaigns, our PPC services are focused on one thing: getting you more of the right customers…fast.
Why Google Ads (PPC) Works for Local Businesses
Paid ads are one of the fastest ways to appear at the top of search results, right when potential customers are actively searching for your services. Unlike SEO (which builds over time), Google Ads, once optimized, deliver immediate visibility, and when managed correctly, can produce predictable, scalable lead flow.
But there’s a catch—without the right strategy, it is easy to waste a lot of money.
What’s Included in Our Google Ads & Paid Media Services
We offer a complete, hands-on PPC management solution…from research and buildout to optimization and reporting.
Keyword & Market Research
We dig deep into your market to find keywords that convert—not just high volume, but high intent. We evaluate:
- Search terms your ideal customers are using
- Cost-per-click vs. lead value
- Competitor bidding strategies
- Seasonal and location-based trends
Campaign Creation & Ad Group Structure
We structure your campaigns for maximum relevance and performance:
- Geo-targeting based on service areas
- Ad groups segmented by service type
- Responsive search ads with high-converting headlines
- Ad extensions (callouts, site links, location, call buttons)
- Negative keywords to eliminate wasted spend
Budget Optimization & Bidding Strategy
Every dollar counts. We monitor your account daily to ensure efficient bidding and allocation:
- Smart bidding strategies (maximize conversions, target CPA)
- Manual adjustments based on performance data
- Split testing ad copy and landing pages
- Pausing underperforming keywords & ads
- Scaling up what’s working
Conversion Tracking & Lead Attribution
You’ll know exactly how many leads each campaign generates—and where they go:
- Call tracking with recordings
- Web form submissions tracking
- CRM and Google Analytics integration
- Revenue per lead source reporting
- Looker Studio custom dashboards
- CallRail Setup and Integration
Landing Page & Funnel Optimization
We don’t believe in “set it and forget it.” Every account we manage is reviewed and optimized regularly.
- Optimized Landing Pages Designed to Convert
- Weekly & monthly performance summaries
- Real-time data dashboards
- Cost-per-lead tracking
- Conversion rate analysis
- Consulting on follow-up and close rate improvement
Beyond Google Ads: Coordinated Paid Lead Gen
Our PPC strategy works hand-in-hand with other paid platforms:
- Google Local Service Ads (LSA): Pay-per-lead visibility at the top of search
- Meta (Facebook/Instagram) Ads: Retargeting and early-stage lead capture
- YouTube Ads (for branding & service awareness)
- Display & Retargeting Campaigns
- Custom CRM Integration & Zapier Automations
- Angi, Yelp, Thumbtack, Nextdoor, etc Paid Ad Management
We build full-funnel paid ad systems generating leads that convert—while ensuring you own and control your ad accounts, data, and results.
A PPC Strategy Built for Skilled Trades & Local Service Providers
- Roofing Contractors
- HVAC, Plumbing, and Electrical
- General Contractors & Remodeling
- Restoration & Water Damage
- Windows, Doors, and Siding
- Lawn Care, Pest Control & More
Let’s Get Your Paid Ads Working Smarter
If you’re spending money on Google Ads but not seeing results—or if you’re just getting started—we’re ready to help.
Contact Skilled Local Marketing today for a free PPC audit and strategy consultation. Let’s build a campaign that brings in more leads, more jobs, and more growth.