Local Services Ads by Google (LSA)

Skilled Local Marketing specializes in managing Google Local Services Ads (LSAs)—also known as Google Verified Ads (formerly Google Guaranteed Ads)—for local businesses and skilled trade professionals. LSAs appear at the very top of Google search results, offering a powerful way to get more inbound phone calls and real customer leads from people searching for your services.

If you’re not taking full advantage of this prime placement, you’re leaving high-quality leads (and revenue) on the table.

Google Local Services Ads are pay-per-lead advertisements designed specifically for local service businesses. Unlike traditional Google Ads (which charge per click), LSAs charge you only when a customer calls or messages you directly through the ad.

These ads include the “Google Verified” badge, which builds instant credibility and trust with potential customers.

LSAs show at the very top of search results—even above standard PPC ads—for high-intent searches like:

• “Roofing company near me”
• “HVAC repair Cincinnati”
• “Window replacement Northern KY”

• Top-of-Page Placement – Appear above all other ads and organic listings
• Google Verified Badge – Builds trust and credibility instantly
• Pay Only for Real Leads – Only pay when a customer contacts you directly
• Detailed Call Insights – Recordings, timestamps, and dispute options
• Automatically Credits/Disputes Unqualified Leads – Don’t pay for spam, misdials, or unrelated calls
• Optimized for Mobile – One-tap call functionality for on-the-go users

Skilled Local Marketing provides hands-on management of your LSA account to help you get the most leads at the best possible cost. We optimize everything—from setup to ongoing improvements and lead tracking.

We help you navigate Google’s verification and onboarding process:

• Assistance with background checks and business verification
• Help submitting insurance, licenses, and documentation
• Business profile optimization (categories, service areas, business hours, etc.)
• Ensuring your name, phone number, and website are consistent with your brand

We help you stay on top of every lead—valid or not:

• Lead Auditing and Feedback Support
• Call reporting & recordings via Google LSA portal
• CRM Process Consultation to Ensure LSA leads are tracked properly
• Google Ads + LSA funnel alignment for full lead system coverage
• While Google no longer allows manual disputes and their system for crediting leads works increasingly well, from our experience, it is valuable to rate leads and respond to leads within the LSA dashboard to create activity signals that potentially provide a ranking signal for LSA ad placement.

Our LSA management services are ideal for:

• Roofing Companies
• HVAC, Plumbing & Electrical Contractors
• General Contractors & Remodelers
• Water Damage & Restoration Services
• Window, Siding & Door Installers
• Lawn Care, Tree Services & Pest Control
• Any local service-based business eligible for Google Guaranteed

If you’re a local business looking to get more calls, more jobs, and more visibility, we’ll help you get started—or take your existing LSA account to the next level.

Contact Skilled Local Marketing today for a free consultation or LSA audit. Let’s make Google’s top search position yours.