Lead Generation Services

At Skilled Local Marketing, we don’t just deliver leads — we build performance-driven marketing systems that generate high-quality, high-converting leads across multiple digital channels. Our focus is on results that matter: real customer inquiries, phone calls, products sold, and booked jobs, not just traffic or vanity metrics.

Whether you’re a roofing contractor, HVAC company, home service provider, or other local business, we help you attract the right prospects, at the right time, through the right channels.

Any marketing company can flood your inbox with low-quality leads that waste your time. We focus on generating leads that convert, by combining targeting, intent-based content, and platform-specific strategies tailored to your industry.

Why Use Skilled Local Marketing’s lead gen services?

• Focused on Skilled Trades & Local Service Providers
• Trackable ROI from Every Campaign
• Transparent Reporting You Actually Understand
• Full Integration With Your CRM & Operations
• No Guesswork — Just Qualified Leads That Convert

We use a custom blend of paid and organic marketing strategies to generate quality leads. Our approach is tailored to your business type, service area, and growth goals. This is critical as different types of businesses and companies in different regions often benefit from using different paid ad sources.

We run high-intent, tightly targeted Google Ads campaigns that appear when customers are actively searching for your services. We continuously optimize for low cost-per-lead and high conversion rates.

• Keyword research & competitor targeting
• Location and device targeting
• Conversion tracking & call tracking
• Custom ad copy with A/B testing
• Budget optimization & daily monitoring
• We setup and optimize your Google Ads account (and other platforms used) – so you own all the professional PPC Search Ad accounts setup, integrations, & tracking 

Our Local SEO strategies help your business rank in Google Maps and organic results, producing long-term, sustainable lead flow without relying solely on paid ads.

• GMB/Google Business Profile optimization
• NAP citations & directory listings
• Local content creation
• Website & service page SEO
• Link building & authority development
• Organic Lead Tracking & Attribution

We design high-converting landing pages that match search intent and boost conversion rates—often doubling the effectiveness of your ads.

• Conversion-focused design
• Service-area targeting
• Integrated call tracking & forms
• Page speed & mobile optimization
• A/B testing for continuous improvement

We also provide expert consulting on lead capture, documentation, and follow-up processes to help you get the most out of your marketing efforts. Accurate reporting on metrics like close rates and revenue per lead source depends on quality data inside your CRM—and we help you set up the systems to make that happen.

Ready to stop chasing low-quality leads and start growing your business with a system that actually performs?

Contact Skilled Local Marketing today for a free strategy session and see how we can help generate high-quality leads that turn into real customers.