SEO Services

Dominate Your Local Market with Strategic SEO…Skilled Local Marketing specializes in helping local service area businesses grow their visibility, generate more leads, and outrank local competitors. Our comprehensive SEO services are designed to get your business found by the right customers at the right time…whether they’re searching on Google, Maps, Bing, or voice assistants.

Our SEO strategies are customized to meet the needs and goals of the businesses we work with. Whether you’re a roofing company, HVAC company, contractor, any other hands-on professional, (or local business offering products or professional services of any kind) our mission is simple: help you show up when people in your area search for what you do and turn those searches into leads that convert.

If you’re a contractor, tradesperson, or local business owner, being seen in search results is everything. Almost all (over 90%) online experiences begin with a search engine, and over 75% of users never scroll past the top pages in the results. Our SEO solutions ensure your business is listed where your customers are looking, driving calls, clicks, and conversions.

Organic search is evolving rapidly with the rise of AI-integrated results, but local SEO remains as critical as ever. Consumers will continue to search for nearby products and service providers—and they’ll still rely on local search results to decide who to contact, hire, or buy from. For businesses, especially in skilled trades and competitive professional services, showing up in those search results is essential. In today’s changing digital landscape, strong SEO creates a competitive advantage.

At Skilled Local Marketing, we believe that ranking at the top of organic search results is the gift that keeps on giving. While our team is highly skilled at driving leads through paid channels like Google Ads and Local Service Ads (LSAs), we always prioritize organic SEO. Why? Because long-term success shouldn’t depend entirely on paying for every lead. Strong organic rankings reduce reliance on paid traffic and deliver consistent, high-quality leads over time…giving your business a sustainable competitive edge.

We specialize in local SEO strategies that help you dominate your service area. These strategies are crucial for Google Maps rankings, Local Pack placement, and visibility in “near me” searches.

• Google Business Profile (GBP / GMB) Setup and Optimization
• Citation Building, NAP Consistency, & Local Directory Listing Management
• Local Landing Page Development
• Service Area Page Strategy
• Review Management & Streamlined Processes for Review Generation
• Hyperlocal Keyword Targeting
• Proximity & Relevance Tuning – “Near me” search optimization
• Competitor Benchmarking
• ‘Organic’ Lead Generation

We provide custom Directory Profile and NAP (Name, Address, Phone) listing creation and management—without locking you into third-party platforms. Unlike services offered by companies like Yext or RevLocal, we don’t just rent you your listings. We manually claim and optimize each directory profile so that you retain full ownership and control. That means no recurring fees just to keep your citations live. It also means we can take advantage of a wide variety of options to feature your company which can vary dramatically from one directory to another.  Once we build your listings, they’re yours—permanently.

Search engines value your authority—and we help build it through high-quality backlinks, business profiles, and other trust signals.

• Link Building & Outreach
• Business Directory Submissions
• Guest Post & Content Syndication
• Brand Mentions & Citations
• Local PR & Community Links
• Social Signal Optimization
• Video Optimization & Syndication
• Reputation Management

We track performance at every level—rankings, leads, user behavior, and ROI—to ensure you’re getting results that matter.

• Keyword Ranking Reports
• Local Pack & Map Rankings
• Organic Traffic & Conversion Tracking
• GMB Insights & Engagement Metrics
• Call Tracking & Lead Attribution (CallRail Setup and Integration)
• Vanity Number Creation & Tracking for Traditional Marketing
• Form Tracking & Lead Attribution
• Competitor Comparison & Opportunity Analysis
• Professional Analytics and Reporting: Integration and Setup
• Lead Funnel Creation and Notification Optimization

What sets us apart is how we integrate and optimize your entire marketing tech stack for full transparency and performance. We connect and configure key platforms like Google Analytics, Google Ads, Search Console, CallRail, and more—ensuring everything is properly set up, integrated, and fully owned by you. We also work with industry-specific CRMs such as AccuLynx and ServiceTitan to streamline lead tracking, reporting, and operational workflows.

In addition, we build custom automated reporting dashboards using Looker Studio, Spreadsheets, Zapier, GSuite apps, and other commonly used aggregate reporting tools. This allows you to view real-time analytics and lead data in one centralized location—enabling smarter, faster decisions about your marketing investments.

We don’t just show you vanity metrics like clicks and impressions. We provide actionable insights and expert consulting to help you optimize internal processes and truly understand your return on marketing spend. That’s the difference between generic agency reporting and Skilled Local Marketing’s performance-driven approach.

Whether you’re just starting out or looking to level up your digital presence, we’ll create a custom SEO plan that fits your goals and budget. Let’s turn your website into a lead-generating machine.

Contact Skilled Local Marketing today for a free consultation and website SEO audit.