Social Media Marketing
Build local awareness. trust, and brand awareness.
Social Media Marketing for Local Service Businesses
Skilled Local Marketing, uses strategic social media marketing to help professionanl service providers and local businesses connect with customers, create trust, and boost visibility in their hyper local markets. Whether you’re trying to stay top-of-mind in your service area, promote seasonal offers, or retarget warm prospects—we turn social media into a valuable tool for your brand.
We deliver social campaigns that are aligned with real-world business goals—not just likes and followers.
Why Social Media Still Matters for Local Businesses
Your potential customers spend hours every week on platforms like Facebook, Instagram, and YouTube—even when they’re not actively searching for services. That’s a huge opportunity.
We use social media to:
- Keep your brand in front of local customers
- Capture leads through compelling offers and seasonal campaigns
- Retarget people who’ve visited your site or searched for your services
- Build trust by showcasing your team, work, and reviews
- Support your paid ad funnels and organic SEO efforts
We provide full-service social media strategy, content, and campaign management, customized for local service-area businesses.
Our Social Media Marketing Services Include
Paid Social Ads (Facebook & Instagram)
We create and manage paid ad campaigns focused on lead generation, not just engagement.
- Geo-targeted ads in your service areas
- Click-to-call, message, and form-fill lead ads
- Retargeting campaigns for website visitors and warm audiences
- Lookalike audience targeting for local market expansion
- Integration with CRM or lead response workflows
Branded Content & Strategy Support
Want to stay active on your feed or more importantly look professional when prospective clients take a quick look at your facebook page or instagram profile?
We can assist with maintaining an organic presence to build brand familiarity and support your paid campaigns.
- Branded post templates
- Review highlights
- before/after projects
- Featured products
- Service spotlights & educational tips
- Custom content calendars
Visual Ad Design & Messaging
Our social media marketing efforts are designed to create compelling visuals and messaging that match your brand while appealing to local homeowners and business owners.
- Image and video ad creation (important to remember though that authentic, unique content from your business is increasingly valuable…let us turn your photos and videos into valuable media assets)
- Engaging headlines and calls-to-action
- A/B testing creative for performance
- Industry-specific messaging and targeting for your business
Tracking, Reporting & Consulting
Every campaign we run is tracked, measured, and continuously improved based on real performance data.
- Call and form tracking
- Ad performance reports with lead attribution
- Custom dashboards via Looker Studio or Google Sheets
- Integrations, when available, with CRMs like AccuLynx, ServiceTitan, and Jobber
- Consulting to improve follow-up and close rates
Turn Social Media into Valuable Digital Marketing Assets
If you’re ready to turn Facebook and Instagram into a lead-generating machine and trust building brand awareness tool then let us build and manage a custom social media marketing strategy to fit your goals.
Contact Skilled Local Marketing today for a free social media strategy session. Let’s build you a social presence that brings in real results.